Platform source verificationA channel, profile, website, or public platform URL must be stored before a metric can be displayed.
Audience sizeSubscribers, followers, profile recommendations, or visible audience counts where the platform displays them publicly.
Content consistencyPosting cadence, active years, current publishing pattern, and whether content has been maintained rather than abandoned.
Engagement qualityViews, likes, comments, saves, or platform-specific engagement signals when legally and technically available.
Local usefulnessContent that helps real Calgary buyers and sellers understand neighbourhoods, listings, pricing, relocation, luxury homes, or process.
Conversion infrastructureSearch tools, landing pages, property pages, lead follow-up paths, and clear calls to compare or contact.
Source freshnessMetrics need a date accessed and should be refreshed because social counts can change quickly.